Wagit is a dog food brand that celebrates the personification of dogs and considers them an integral part of the family unit.
the logo
The logo eas created from the font “syne” which is playful and chubby; that goes with the Brand vibe. on the letter “g” I made some changes to take the dog character out even more.
From pet owners
to pet parents
Creating a dog food brand that puts the dog at the center. With us, dogs eat real, healthy food that will make you want to take a bite!
.
The design
The brand language is colorful, fun and playful, things that to me represent the character of dogs and what I wanted the brand to convey.
The food itself is taken from our world, familiar classic dishes of humans, to make a comparison between dogs and people. With each package, its ingredients are illustrated. And each dish has its own color palette.
